Viveat Susan Pinto

Stories by Viveat Susan Pinto

Kraft's premium chocolate bet

Kraft's premium chocolate bet

Rediff.com   4 Jul 2012

After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity

FMCG bosses may see sales, pay dip

FMCG bosses may see sales, pay dip

Rediff.com   2 Jul 2012

Salaries are performance-linked and FY12 was good on both counts; now, persistent inflation and patchy rains show on rural market.

Lifebuoy takes a dig at Dettol again

Lifebuoy takes a dig at Dettol again

Rediff.com   14 Jun 2012

Reckitt Benckiser's Dettol brand appears to be the target of arch-rival Hindustan Unilever (HUL)'s Lifebuoy for the second time in a row, with a new commercial saying the latter is far more effective than the former.

FMCG companies keep fingers crossed over monsoon

FMCG companies keep fingers crossed over monsoon

Rediff.com   6 Jun 2012

Consumer goods companies remain hopeful of good rainfall this year despite the prediction of a possible drought-causing El Nino weather phenomenon in August-September.

Adidas' key former employees denied anticipatory bail

Adidas' key former employees denied anticipatory bail

Rediff.com   28 May 2012

In a new twist to the battle between German footwear major Adidas and its key former employees, a trial court in Gurgaon denied anticipatory bail to Subhinder Singh Prem, former managing director, and Vishnu Bhagat, former chief operating officer, of the company in India.

Cola war out in the field

Cola war out in the field

Rediff.com   25 May 2012

Coke's latest commercial for the summer opens in a desert with children enjoying a game of cricket despite the blistering heat.

Adidas CEO likely to visit India amid crisis

Adidas CEO likely to visit India amid crisis

Rediff.com   7 May 2012

Adidas chief executive officer Herbert Hainer is expected to be in India soon, as the local unit of the German sportswear maker, Reebok India, finds itself embroiled in a controversy, following the exit of its senior management, including Adidas India managing director Subhinder Singh Prem, amid allegations of commercial irregularities.

What is the real motive behind Nestle-Pfizer acquisition?

What is the real motive behind Nestle-Pfizer acquisition?

Rediff.com   24 Apr 2012

Nestle's acquisition of Pfizer's infant nutrition business has an India angle to it. While Pfizer does not have its infant nutrition brands such as SMA Gold, Promil Gold, Progress Gold and Promise Gold in India yet, the threat that it could launch these products in the country was always there, thanks to its strong presence in neighbouring countries such as China, Indonesia and the Philippines.

Meet the 68-year-old chairman of Bates India

Meet the 68-year-old chairman of Bates India

Rediff.com   4 Apr 2012

He's 68, but he shows no signs of slowing down. Ranjan Kapur, country manager, WPP India, has the additional responsibility of Bates India now as its chairman, but the former head of Ogilvy & Mather has taken it up in earnest.

Secret recipe of a successful ad firm

Secret recipe of a successful ad firm

Rediff.com   2 Apr 2012

Ranjan Kapur has been country manager of WPP in India for the last eight years. But he gets back to actively managing operations at an agency with the additional responsibility of Bates India as its chairman.

'It is not uncommon for rivals to work together '

'It is not uncommon for rivals to work together '

Rediff.com   30 Mar 2012

We will utilise India as a creative resource for all our offices around the world, says Chuck Brymer, President and CEO, DDB Worldwide.

Cigarette smokers pay more than MRP

Cigarette smokers pay more than MRP

Rediff.com   23 Mar 2012

For instance, a pack of 20 Classic branded cigarettes (from ITC) now costs Rs 120.

What lies ahead for Starbucks in India

What lies ahead for Starbucks in India

Rediff.com   31 Jan 2012

After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver, president, of the chain's China and Asia Pacific region, tells what the joint venture (JV) means for it and the way ahead.

What lays ahead for Starbucks in India

What lays ahead for Starbucks in India

Rediff.com   31 Jan 2012

After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver, president, of the chain's China and Asia Pacific region, tells what the joint venture (JV) means for it and the way ahead.

Tough times ahead for consumer firms

Tough times ahead for consumer firms

Rediff.com   22 Dec 2011

Companies are likely to see lower volume growth as consumers remain wary of spending.

FMCG companies on cost-cut drive

FMCG companies on cost-cut drive

Rediff.com   12 Dec 2011

This includes input substitution, overhead management, rationalising personnel - all aimed at reining in expenditure.

Rural consumers losing appetite

Rural consumers losing appetite

Rediff.com   7 Dec 2011

Consumer goods sales growth slows.

Diwali offers boost consumer confidence

Diwali offers boost consumer confidence

Rediff.com   13 Oct 2011

India Inc expects 25-30% sales growth, lower than 40% last year.

Wipro to take on Godrej in men's soap segment

Wipro to take on Godrej in men's soap segment

Rediff.com   11 Oct 2011

The move comes at a time when the company is looking to strengthen its position in soaps.

Consumer durables firms take a hit

Consumer durables firms take a hit

Rediff.com   27 Sep 2011

An eight to nine per cent depreciation of the rupee against the dollar in the last one month means companies have to pay more for components or products they import.